Maloof Wines is an Oregon based winery located in the Tualatin Hills AVA. The Maloof's had a well established identity and deeply documented process before the project, giving myself and the Solver Collective a great starting point. Brand assets from labels were repurposed throughout the site for background textures, buttons, and design accents. Photography from past vintages and events set the mood and define a visual culture that is reflected by the wines and employees.
A unique ask for the project was a blog that could be run by the Maloof team. We created a variety of grid based editorial layouts to work as templates for the blog. This turned what could be a daunting task into a seamless drag and drop process, while still leaving a fair amount of creativity up to the user. The custom templates also create a dynamic look that prevents a unvaried viewing experience.
A unique ask for the project was a blog that could be run by the Maloof team. We created a variety of grid based editorial layouts to work as templates for the blog. This turned what could be a daunting task into a seamless drag and drop process, while still leaving a fair amount of creativity up to the user. The custom templates also create a dynamic look that prevents a unvaried viewing experience.
![Site Wireframe | Desktop](https://cdn.myportfolio.com/252efb09-ebc9-4997-a19a-5e3949e39791/6aa9bfe0-5b09-43ad-bab8-f67daabf3b5d_rw_1920.png?h=7aea375eecc3f4abe649ddc2dd338325)
Site Wireframe | Desktop
![Low fidelity vineyard spotlight](https://cdn.myportfolio.com/252efb09-ebc9-4997-a19a-5e3949e39791/1fe4aacf-de3c-4c73-a7e2-50f0c1935b03_rw_1920.png?h=8860b6e4a06aac0b069e891f7fa449a4)
Low fidelity vineyard spotlight
![Low fidelity blog template](https://cdn.myportfolio.com/252efb09-ebc9-4997-a19a-5e3949e39791/3771d92c-a424-4dfc-b7c1-b4277cc2cfcd_rw_1200.png?h=3e968938eb9285f128a6359cf60dc098)
Low fidelity blog template
![Low fidelity blog template](https://cdn.myportfolio.com/252efb09-ebc9-4997-a19a-5e3949e39791/61622149-e29f-497c-b11c-de8f53205d3a_rw_1200.png?h=50add1a34697504876a0415757f27ae2)
Low fidelity blog template
![Collage for landing page utilizing brand assets and photography by Ross Maloof](https://cdn.myportfolio.com/252efb09-ebc9-4997-a19a-5e3949e39791/2cc482a4-32f9-4942-9c0e-9474d040a821_rw_1920.jpg?h=a9916a3202f3dae19bc87f77d64c8e89)
Collage for landing page utilizing brand assets and photography by Ross Maloof
![Distribution page](https://cdn.myportfolio.com/252efb09-ebc9-4997-a19a-5e3949e39791/241183cb-a632-45a6-914d-ffef7acecddd_rw_3840.png?h=1a72129679fac60c57d3eefe385829c2)
Distribution page
![Screen size template for responsive background designs](https://cdn.myportfolio.com/252efb09-ebc9-4997-a19a-5e3949e39791/e1221526-290f-492a-9a0b-d45bd6239263_rw_3840.png?h=b154b225d9083518be54832da2860684)
Screen size template for responsive background designs
Project: Maloof Wines Website redesign
Contributors: Solver Collective
Art Direction: Collaboration
Contributors: Solver Collective
Art Direction: Collaboration