Maloof Wines is an Oregon based winery located in the Tualatin Hills AVA. The Maloof's had a well established identity and deeply documented process before the project, giving myself and the Solver Collective a great starting point. Brand assets from labels were repurposed throughout the site for background textures, buttons, and design accents. Photography from past vintages and events set the mood and define a visual culture that is reflected by the wines and employees.
A unique ask for the project was a blog that could be run by the Maloof team. We created a variety of grid based editorial layouts to work as templates for the blog. This turned what could be a daunting task into a seamless drag and drop process, while still leaving a fair amount of creativity up to the user. The custom templates also create a dynamic look that prevents a unvaried viewing experience.
A unique ask for the project was a blog that could be run by the Maloof team. We created a variety of grid based editorial layouts to work as templates for the blog. This turned what could be a daunting task into a seamless drag and drop process, while still leaving a fair amount of creativity up to the user. The custom templates also create a dynamic look that prevents a unvaried viewing experience.
Site Wireframe | Desktop
Low fidelity vineyard spotlight
Low fidelity blog template
Low fidelity blog template
Collage for landing page utilizing brand assets and photography by Ross Maloof
Distribution page
Screen size template for responsive background designs
Project: Maloof Wines Website redesign
Contributors: Solver Collective
Art Direction: Collaboration
Contributors: Solver Collective
Art Direction: Collaboration